LinkedIn - How It Can Help Small Businesses

April 9th, 2019

By: Pamela

Your phone and/or tablet probably have an application dedicated to Facebook or Twitter but you have probably never thought of downloading LinkedIn. Ask other business owners that you know and see if they have LinkedIn on their phones and their situations may l be similar to yours.

Many business owners have decided to overlook LinkedIn and focus on other social networks. These people do not realize that LinkedIn can provide the best opportunities for business owners and is the most professional social platform that small businesses can use. This is because it connects professionals with other like-minded professionals or business owners.

Unlike Facebook or Twitter, individuals on LinkedIn never post selfies accompanied by all sorts of hashtags. People interacting on LinkedIn does so in a professional setting and for business purposes only.

Why do you need to join the herd? LinkedIn helps you reach your online marketing goals and places you before a larger audience.


Why Small Businesses Need LinkedIn

Small businesses are doing it all wrong by ignoring LinkedIn. Business owners are failing terribly by thinking about Facebook and Twitter as the only platforms to use for social network marketing. In truth, these two social giants are the biggest networks worldwide, but LinkedIn has something they do not.

LinkedIn allows an individual to connect with many like-minded professionals that will enable them to work with result-oriented people, grow their network and be among other professionals. Most business owners find that this is easier said than done. The task of setting up a profile seems a Herculean task that is better substituted with blog posts and tweets.

Individuals spend too much time thinking about how involved and time-consuming LinkedIn is, instead of spending those resources on actually setting up their profiles in the first place. Being on LinkedIn is like being in a candy shop with the knowledge that everything there is free. There are potential clients, prospective business partners and many service providers on LinkedIn that many business owners are not taking advantage of.

LinkedIn can help you with recruiting talent and services from other individuals. You can be able to use it as a blog, access expert advice from others and use it as a website promotion tool. LinkedIn can be used to give and find recommendations, start and join groups and practice SEO.


Setting Up a LinkedIn Profile


Setting up an account on LinkedIn is easy. You simply go to and start filling out your personal details, addresses, company name, etc. You can sign up with a free account but there are two other options as well.  There is Business Plus and Executive. Each of these accounts has its own benefit to you and your company. However, the Executive package provides the best range and costs the most. Decide which account serves your business effectively.

After joining the LinkedIn family, businesses need to focus on customizing their page. After all, this is where partners, clients and job seekers will get to see’ you. Various areas such as your profile, creating groups and the like all need to be maximized on. Each of these areas determines how effective a business’ marketing campaign is.

Do not worry that you are doing one thing right or wrong. LinkedIn has a to-do list that will show you what is remaining and what is already done. Working on LinkedIn is not similar to your Facebook or Twitter profiles. Here, every single interaction is a business-oriented one starting right from your profile. Your profile is your business card.

Business owners need to fill in only the relevant information on their profile, including their other social media accounts, websites and/ or blogs and any other important details. Your dog’s birthday is not something you include on your profile. When it comes to creating a company page, LinkedIn has a wizard to help you do it. Think Merlin, but for LinkedIn.

Begin by keying in basic info about your business such as a description, number of employees or workforce and the specific industry it serves. Keep all this as brief as a paragraph. You need to be smart here. Take advantage of your SEO knowledge by using keywords relevant to your industry. This will help your LinkedIn page have a higher ranking whenever a curious customer looks for services related to your industry.

The LinkedIn wizard will prompt you to upload your logo, location(s) and your blog’s RSS feed. Once you have completed all its commands, your page will be ready to be viewed by anyone on this platform. This is when things start to really get fun on LinkedIn. All your information is analyzed and displayed making you visible in search engines, in your industry and to potential clients and partners.




The Benefits to Being on LinkedIn


There are several benefits to being on LinkedIn.  One benefit to using LinkedIn is that it allows small businesses to post products and services they offer, thus exposing them to a larger market. This social platform has a separate tab where business owners can post their products and share them on other social media networks. Talk about killing two birds with one stone.

A second benefit to being on LinkedIn is business owners have the opportunity to gain new clients and partners. Once your account is up and running, you will be exposed to more professionals who will be interested in what you offer.

A third benefit to being on LinkedIn is the opportunity to get recommendations or to give advice in order to help others.  As you answer questions for other people you will be able to show your knowledge and people will begin to seek you out for help.  Just make sure you are helping people and not trying to prove that you are better than others.  This will work against you. 

A fourth benefit to being on LinkedIn is that you can join groups that are similar to your business or those you are interested in.  You will benefit from meeting others who have similar interests, who can help you grow your business and those that you can help.  Have a pay-it-forward mentality and you will see many things come from that.

One last benefit to being on LinkedIn is that you can link status updates to other social media accounts.  This helps to gain more exposure and get the news out about your business, the products, and services you offer, any specials you may have or any other information you wish to share regarding your business.

If you are willing to put in time and effort into creating a LinkedIn page that stands out, you will have endless possibilities. Those that cannot begin to fathom the work that needs to be put into this may consider hiring experts to do it for them. The right social media consultants can be expensive, but worth every penny. So, start right now! You, as a business owner, know how critical time and money are.