Making the Most of Social Media

March 11th, 2019

By: Pamela

In this day and age of marketing, it is a no brainer that you should be using social media for your business. Social media marketing is a “must do” for any business owner. However, to do it correctly and get the most out of your social media marketing, you need to understand all the nuances of each social media platform.

Here are a few tips for making the most out of social media for your business.

Determine Who Your Audience Is

There are multiple social media platforms – far too many for one company, large or small, to try to be the best at all of them. You need to know where your audience is and what platforms they are using. This is the only way you’ll really be able to connect with your specific target audience.

For example, if you are a highly visual company with high-quality visuals, then you will find your audience mostly on sites like Pinterest and Instagram, where you can use high-quality photos to interact with your audience.

For a more professional audience you’ll want to be on LinkedIn, and when you want word of mouth then social media sites like Twitter and even Facebook are best for that. Don’t just limit yourself to one of two social media platforms, though. Just be sure you focus more on your target efforts for your audience to the platforms where your audience will be.



Don’t Just Sell on Social Media

The whole point of social media is to be social. This means you must interact and engage with your customers. Don’t always be asking them to do something or buy something, but rather make a social connection with them.

Do be careful about how you respond to customers, too. When someone is lashing out at you, it might be tempting to lash back, but that creates bad word of mouth for you. You should address praise and criticism in a professional and courteous manner.


Be Transparent and Own Your Mistakes

Sometimes you might say the wrong thing on social media. Maybe you thought you were signed into a personal account or maybe your words were misunderstood, or you said something in haste without thinking about it first. It’s okay; it happens, but you must address it.

Don’t delete and say nothing and think it’s just going to go away. Own up to your mistake and if necessary, offer up a sincere apology. Don’t make a hasty response, though. That’s what likely got you in trouble in the first place. You might think you need to react quickly for damage control but taking the time to think about how to properly address something will help you keep your foot out of your mouth.


Post Frequently

This doesn’t mean so frequently that you come off as spammy but try to post on a regular basis. Perhaps that’s just once a day, or maybe it’s two or three times a day. Be purposeful in your postings, though, and be sure you take the time to post.

Offer good, informational content and not always posting to sell your product.  Posting frequently to stay engaged with your audience should be your main concern.


Responding to Negative Feedback

Let’s face it; you’re not going to be everyone’s cup of tea. It’s the way of life, but just because someone doesn’t like you or your company or what you’re selling doesn’t mean they are wrong. Everyone’s entitled to their own opinion.

Negative comments can be very upsetting, but if you ignore them and don’t deal with them, then it can be much more damaging to your reputation. Maybe you’ll win them over; maybe you won’t. Offer up a way to help the customer resolve their issue. Ask to take it to private message, or perhaps a phone call in order to try to direct it off public social media posts. Try to help them help you by figuring out what the problem is and work together to solve it.


Track Your Social Media

Know what kind of posts are getting the most interaction and what time you’re posting them. This will help you connect better with your audience by knowing what they like to see and when they’re most likely to see it.

Social media marketing can be intimidating, but it doesn’t have to be. Following the above steps will be a great start to creating highly interactive communities around your business on social media.